Twin Liquors

ART DIRECTION, BRANDING, UX/UI

Since 1937, Twin Liquors has provided wine and spirits to the Texas Hill Country community. The family-owned, Texas-raised chain has survived decades of change including the historical Prohibition period. Twin’s ability to adapt in an ever-changing, yet deeply rooted, Texas atmosphere is a testament to their dedication, passion and knowledge of the spirits industry.

 
 

The Team

All | Research, Identity Exploration, Copy-Writing, Color and Type choices
Abbey Dandy | Brand Strategy, App, Website Design, Promo, Copy
Jerry Sanchez | Brand strategy, Trademark Design, Website, Promo
Jaylynn Davenport | Kiosk, Copy, Pitch Deck, Website
Tristan Jasso | Promo
Unsplash | Photography, Stock Video


Unique Selling Point

Twin Liquors is the only large–scale family–owned liquor store that consistently adapts to consumer needs and desires in the fine wine & spirits industry by continuing to educate themselves and their consumers.

Mission

Twin Liquors values the experience that consumers have when choosing a spirit or wine, rather than up–selling consumers the highest priced alcohol. This model is present in all 90+ stores across Texas.

Audience

Twin Liquors reaches a target audience that values high quality alcohol at affordable prices. This audience includes middle–class individuals 21+ who either know exactly what they need or have no clue at all.

Brand Voice

Twin Liquors reaches a market that values high quality alcohol at affordable prices. Twin Liquors meets in the middle for the perfect neighborhood liquor store. The marketable audience includes middle–class individuals 21+ who either know exactly what they need or not informed enough on what alcohol is best.

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TabMate

To reflect Twin Liquors’ progressive business model, an in–store kiosk system called TabMate will be put in place at all locations for consumers to use in order to find specific brands, gift sets, recipes or items that can be found in the store. TabMate will work as an educational and conventional tool for consumers.

The name TabMate comes from the word 'tab' as in bar tab. Bar tabs are tools that keep track of drinks so that a consumer can pay for them all at once, rather than each time ordering. TabMate works in a similar fashion by keeping track of saved items and recipes until a consumer is ready to use them.

 
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Application

The app will work hand-in-hand with TabMate as a mobile database for Twin Liquors’ inventory. Users will be able to order items from the app and access saved recipes. To ensure the app is used correctly, users will be prompted to provide government–issued identification to use the app and when picking up orders.

 
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